I found out relatively recently that my ancestor King Jaja of Opobo (full name: Jubo Jubogha; 1821-1891, was actually Igbo, not Yoruba. I named this brand ọṣọ aṣa to honor what I thought was my Yoruba my heritage. Had we known sooner, we would have probably named the brand in Igbo. We're learning and evolving, and we love it. We use Ghanian symbols on your merchandise. We have and will be using African proverbs and will continue to evolve and learn. We represent the entire diaspora. Rather than edit the original post, I want to leave it as is. Just as a reminder that most of OURstory is obscured by white toxicity. I was extremely fortunate to have a relative survive and thrive over 100 years and impart his knowledge and memories to us. The fact that we exist and can create this brand amongst our other blessings, is homage to everyone that came before us. It need not be perfect. It just needs to be.
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AuthorJohan Snaggs. Archives
June 2023
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